Nissan Ambition 2030 is an 18 billion dollar investment to introduce 23 new EVs to the market.

The Nissan Ambition 2030 plan to develop 23 new EVs has taken the electromobility industry by storm with an investment of over 18 billion dollars (2 billion yen).

It is important to keep in mind Nissan’s role in electromobility: It started in 1947, as a response to the oil scarcity during and after World War II. Now the Japanese manufacturer seeks to take the lead on sustainable and Zero Emission mobility.

Even though Nissan Ambition 2030 is expected to have all its EVs in less than 10 years, as soon as fall of 2022 the results will show up in the marketing of the Nissan Arya 2023.

It’s a fully electric vehicle set to replace the iconic Nissan Leaf EV, which has been a worldwide success with more than half a million units sold since 2009.

Nissan’s plan is to be on par with the Volkswagen Way to Zero program. This initiative seeks to electrify all the value chain and to transform VW into the first fully carbon neutral manufacturer by 2050.

The main competitive characteristic of the Nissan Ambition 2030 is to switch Li-Ion batteries over to solid state batteries, as they have performed better on the road and charge much more quickly in a smaller, cheaper package.

Nissan’s plan is to manufacture around 75% of all European EVs by 2030, 55% of Japanese EVs, and 40% of the US’s and Chinas EVs.

Nissans CEO, Uchida Makoto, is optimistic: “We’re 10 years ahead of our competitors.”